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The web page columba.org.za states the following, "Of our graduates are studying, working or volunteering after leaving school, delivering a social return on investment of R4 for every R1 invested." We saw that the webpage also stated " Columba Leadership has established a powerful track record since inception, which attests to the success of the programme." It also said " Our mission is to activate a national movement of engaged young leaders for youth employment and enterprise. Thank you for subscribing to our newsletter. Something went wrong, please try again." The header had columba as the highest ranking optimized keyword. This keyword is followed by columba leadership, columba leadership programme, and youth programme which isn't as urgent as columba. The other words columba.org.za used was youth leadership programme. youth employment programme is included but will not be seen by web engines.